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The Patient Insights Masterclass

FUTURE

Master patient data—and lead your team into the future.

 

Join The Masterclass Now

Patient Engagement is Evolving. Fast.

 

So is the patient experience. And the teams who recognize both will shape the future of healthcare.

 

Evolving Patient Experience
The nature of the patient experience is rapidly changing—people are navigating care in new ways, turning to compounded GLP-1s, and leveraging AI tools to self-navigate complex care decisions. What we thought we knew about patient behavior is shifting fast.

 

Advancing Patient Insights

At the same time, the landscape around insights is being rewritten. Regulators are demanding more transparency. Stakeholders expect more rigorous, real-world evidence. Patients are tired of being asked the same surface-level questions again and again. AI is magnifying both the power and the pitfalls of your insights—depending on if your data is fit for purpose.


If your patient insights are based on outdated methods, limited samples, or data not designed for AI use, you’re working with flawed inputs.

 

This free 10-week Masterclass is here to help you fix that.
  

🗓️ Course Dates

September 30 - December 5, 2025

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What You Will Learn

 

  • Modernize your approach to patient research
  • Make your insights more representative, rigorous, and real
  • Understand the impact, opportunities—and risks—of AI on patient engagement
  • Keep pace with the real-time shifts in patient behavior and expectations
  • Avoid the traps that slow down innovation and erode trust
  • Build more meaningful patient relationships at scale

 

By the end of this course, you’ll look at patient insights completely differently—and you’ll be equipped with tools and strategies to make yourself indispensable in the process.

What's Included

 

  • 📬 Weekly Expert Lessons Straight to your inbox—no logins, no portals. Each week covers a timely topic, trend, or tool, with practical strategies you can apply right away.
  • 🎙 3 Live Webinars Join us in Weeks 3, 6, and 10 for live sessions featuring real-time insights, guest speakers, and interactive Q&A. Can’t make it live? We’ve got recordings.
  • 👩‍🏫 Live Office Hours Sign up to get your questions answered, workshop ideas, or dig deeper into that week’s topic. Hosted by Dr. Jen Horonjeff and the Savvy team.  
  • 🤝 Community Connection You’re not doing this alone. Connect with peers across pharma, clinical, digital health, and more. Share what’s working—and what’s not.
  • 📊 Industry Benchmarking Participate in exclusive surveys to see how your team’s approach compares across the industry. Use the insights to make your case internally.
  • 🧾 Bonus Tools & Templates Receive frameworks, guides, and conversation starters designed to help you take action immediately.


    All designed to fit into your schedule—and elevate your approach. Yes, it’s all 100% free.

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Why We Built This

 

We’ve spent nearly a decade embedded in patient communities and advising the world’s leading pharma and health tech teams.

What we keep hearing over and over is this:

 

  • "We want better insights, but we don’t know how to get them.”
  • “It feels like we’re checking a box instead of learning something real.”
  • “Our advisory boards aren’t cutting it anymore.”
  • “We’re not sure how AI fits in—or what it might replace.”

     

    And quietly:

 

  • “I want to make sure I’m not the one being replaced.”

This Masterclass is designed to help you stay ahead—by building deeper insight skills, AI fluency, and patient trust expertise that make you undeniably valuable.

 

Meet Your Instructor

Led by One of the Industry’s Most Respected Patient Insight Experts

 

Jen Horonjeff, PhD, isn’t just teaching this Masterclass—she helped write the playbook for modern patient engagement.


She holds a PhD in Environmental Medicine with a specialty in human factors and patient-centered outcomes. Over the past two decades, she’s developed patient-reported outcome measures used in clinical trials, served on advisory committees for the FDA, and advised organizations across the healthcare spectrum—from patient advocacy groups and policy nonprofits to pharma giants, clinical trial vendors, and digital health startups.

 

Jen’s not just an academic—she’s a builder. As the founder and CEO of Savvy Cooperative, the first patient-owned insights company, she’s helped Fortune 500s, early-stage startups, and government agencies turn patient input into real-world innovation.

 

She currently advises the Coalition for Health AI (CHAI), where she champions ethical, transparent use of patient data in machine learning—something you’ll hear a lot more about in this course.

 

Her superpower? Turning complex ideas into actionable strategies. And in this 10-week experience, she’ll teach you what most teams overlook when it comes to engaging patients, generating meaningful data, and staying relevant in a rapidly changing landscape.

 

 

 

Jen Instructor

 

Core Curriculum

🗓️ Course Dates

September 30 - December 5, 2025

 

We’re covering three essential pillars that every forward-looking healthcare team needs:

 

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Rethink Patient Experience Data

 

  • Why most insights are too shallow, biased, or outdated
  • How to move from static snapshots with living, longitudinal ones
  • The real cost of getting this wrong (and how to fix it)

Build Trust, Not Just Engagement

 

  • How to move beyond ad boards and engage the wider community
  • How to verify and diversify your participants and data
  • What patients actually want to be asked (and what they’re tired of)

Get AI-Ready (The Right Way)

 

  • Why insight quality is the foundation of responsible, effective AI
  • The risks of skipping context, verification, or lived experience
  • What patients really think about AI in healthcare

 

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Who This Is For

 

This masterclass is for you if you work in or alongside:

 

  • Clinical operations
  • Commercial strategy or brand teams
  • Innovation, digital health, or data science
  • Medical affairs, HEOR, or real-world evidence
  • Patient engagement or advocacy
  • Research, design, or insights

 

Whether you’re shaping protocols, building engagement strategies, or training AI models—you need real, representative, and responsible insights. We’ll show you how to get them.

Why You Shouldn't Wait

 

Because the pressure is mounting:

 

  • Regulatory expectations are rising.
  • Budgets are tightening.
  • And AI is accelerating everything—whether you're ready or not.

 

If you want to stay ahead—and make your role indispensable—you need to rethink how you gather and apply patient insights.

 

This Masterclass is your competitive edge.

 

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Don't Miss Out

 

We’re real patients—at Savvy, this work is personal. We created this to help teams adapt, stretch their budgets, and stay ahead of what’s next. Because the future of healthcare depends on how well we understand the patients it’s meant to serve.

 

Smart companies are investing in insight literacy, community fluency, and AI-readiness. If you’re not, you risk being left behind.

 

This Masterclass isn’t just about learning—it’s about staying relevant.

FAQs

 

Is this really free?
Yes. No sales pitch. No fluff. Just content that’s designed to make you better at what you do.

 

What if I can’t attend live?
You’ll get all emails and recordings. Show up when you can. Learn at your own pace.

 

Do I need to be in a patient-facing role to benefit?
Not at all. This is for anyone who influences products, strategy, research, or policy that touches real people.

 

Will this help me understand how to use AI in my work?
Yes—and more importantly, it will show you how to prepare your data so that AI can be used ethically and effectively. Most people are skipping this step. Don’t be one of them.