If you’ve ever had to come up with a name for a group, a company, a project, it can be one of the most daunting tasks. It’s important to get it right! And when it comes to a company, not only does it have to be right…but also not already taken. Lucky for us, Savvy Cooperative was available.
Savvy: Because we believe patients and loved ones are experts on their experiences.
Cooperative: Because we are a co-op! A cooperative is jointly-owned by its members, in our case — patients and loved ones.
We worked with creative geniuses at Friendly Vengeance to do our website and branding. Amy Hua designed our logo. We went through many iterations and ideas, here were the finalists:
We landed on the talk bubble, wanting to play up the “I’m ____ Savvy”. Then it was about getting the font right. Something just felt off to me. We tried all sorts of versions.
I suggested maybe we try a handwriting font, and that’s when Amy said,
“Do me a favor — will YOU write out ‘Savvy Cooperative’?”
So I wrote it out quickly.
And she turned that into a logo!
I felt I owed the co-op a bit more patience and finesse than scribbling it down, so the next morning I got up (enjoy my snazzy bicycle pajamas) and must have written it out over 100 times.
My husband found me in the living room surrounded by Post-Its. I wanted to get each letter just right, and wound up liking my “sa” from one try and “vvy” from another, so I cut the papers and stuck them together.
It turned out that the “VV”s looked too much like a “W” when they were slightly rounded, so we went with straight Vs, and that’s how the logo was born!
Using someone’s real handwriting felt like it really fit our brand. At Savvy, we strive to give people a platform to — in their own words — share their real, lived experiences. So it felt right to have “savvy” be just as real life. Whatever you’re savvy about, you do you.
So now you know how we landed on the logo!
And in an effort to keep this personal and community-driven, we are circulating a survey asking people to help us develop Savvy’s Core Values. Please take a moment to help us craft them!
If you haven’t already, visit our website and sign up for our mailing list by selecting “Join Us!” http://savvy.coop
(Sorry, cat-approved buttons are not available here, but if you really want a first edition button, we’ve still got some! Email email@example.com).
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