Healthcare Hot Seat - Diversity in Clinical Trials
Patient Experience,
Diversity and Inclusion,
Clinical Trials

Healthcare Hot Seat - Diversity in Clinical Trials

Jen Horonjeff
Posted by Jen Horonjeff, July 08, 2021
Last week my team had our (virtual) Quarter 3 planning retreat. We spent Day 1 listening, learning, and supporting each other through a targeted exercise, which we call the Hot Seat (better name TBD). Here’s how it went: one-by-one, each team member had the opportunity to ...
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June 01, 2021 • 5 min read
Empathy—are you doing it wrong?

Empathy. Outside of ‘patient-centricity,’ it's one of the biggest buzzwords within the healthcare industry. The truth is, many people “do empathy” wrong. So today, in the final post of this five-part series, we are going to examine what empathy is, what it isn’t, and why this matters if we want to ...

Patient Experience, Empathy
By Jen Horonjeff
May 25, 2021 • 6 min read
The Allies and Trojan Horses of Patient Advocacy

This is the fourth of a five-part series. Read Part 5 here. Last week I wrote a post drawing a comparison between "All Lives Matter" and "we are all patients.” My thesis being that just like how some well-meaning people at the start of the Black Lives Matter movement didn’t understand the harm when ...

Patient Engagement, BlackLivesMatter, Patient Advocacy, Diversity and Inclusion, Allies
By Jen Horonjeff
May 18, 2021 • 4 min read
“We Are All Patients” is the “All Lives Matter” of Patient Advocacy

This is the third part of a five-part series. Read Part 4 here. We are all patients. It’s something people love to say. It even showed up as the subject line for an email campaign from a healthcare company recently. I groaned when it hit my inbox (and subsequently groaned again when they doubled ...

Patient Experience, BlackLivesMatter, Patient Advocacy
By Jen Horonjeff
May 11, 2021 • 3 min read
If life hands you lemons, don’t assume you know how to make lemonade

This is the second of a five-part series. Read the third part here. "Map out all the steps involved in order to start a lemonade stand.” 

Patient Experience, Patient Advocacy, Diversity and Inclusion, Innovation
By Jen Horonjeff
May 06, 2021 • 3 min read
Don’t be fooled: caring about patients is not patient centricity

This is the first of a five-part series. Read the second part here. I started Savvy Cooperative 5 years ago to solve one piece of the patient-centricity puzzle: to help companies and innovators connect directly with diverse patients and caregivers.

Patient Experience, Patient Advocacy, Diversity and Inclusion, Innovation
By Jen Horonjeff
January 11, 2021 • 5 min read
Hot Health Trends: Paging Dr. Wenowdis

Many folks tell time by the JP Morgan Healthcare Conference. To investors and decision makers, January means hearing about the hottest trends in healthcare over presentations, meetings in hotel lobbies or crowded Starbucks, or throughout an aggressive networking event schedule. With this year’s ...

JP Morgan, Digital Health, Patient Engagement, Patient Experience, Pharma
By Jen Horonjeff